How to promote your coming soon page by writing guest posts
About the author if this guest post: Tapha is the Founder of PlanFlow.dev, a simple information architecture tool that brings your entire web and mobile UI/UX Design Planning and Site Mapping process into one simple place. He also maintains a blog at FromToSchool, which helps experienced developers learn new languages and frameworks faster by leveraging the languages and frameworks they already know.
You’re Finally Building IT, You’ve Just Set Up Your Coming Soon Page. Now What?
Now you need to do the marketing.
And drive potential customers to your page.
When you’re starting out, with nothing yet to show to your potential customers, there are two key things that you want to know:
- Do the people I care about, care about what I’m building?
- Do they care enough to take action?
What a coming soon page does is essentially give you a mini dose of micro-validation for your idea, which gives you the confidence to keep building. Something that you’re gonna need.
The potency of the validation that you receive is dependent upon the quality of the traffic that you get as well as the quantity.
This comes down to the way in which you drive traffic to your page.
But what kind of customers should you be driving, and where do you find them?
What is the best method of driving high-quality, targeted traffic, the best kind of traffic, to a coming soon page?
Why Guest Blogging Is The Best Way Of Driving High-Quality Traffic To Your Coming Soon Page
The simple reason why a guest blog post is the single best method of driving high-quality traffic to your coming soon page comes down to one simple concept: Micro-Validation.
A guest post, if done well, is a mini-MVP. Which basically means that if the topic of your post is a written elaboration on your general business idea in some way, and is written on a site that is well-trafficked and targets your ideal users, then the quality of users that it brings to your coming soon page, along with the actions that those users take, ultimately ‘micro-validates’ your idea.
An example of this can be seen with my own page: PlanFlow.dev. Which plans to be an app that brings in all of your web or mobile app design process into one simple, intuitive place. I promoted this post on an site that is used by my ideal customers, developers, and contributed something that is closely related to the problem that I’m solving, within the post I outlined the ways in which the problem (that of planning and organising a web or mobile UI/UX design) can be more easily solved. With the post linked above, I argue that the best way of getting started with design problem, particularly for developers, is to start by getting a thorough understanding of, and solving the problem of what you’re building, by dealing with its information architecture.
This has so far led to a decent number of clicks that have come from that post ultimately signing up via my cmnsgn page. Which gives me the micro-validation that I need to keep building.
The post also drives the best quality traffic that you could hope to get before launching. The kind that is actually the most likely to sign up and pay.
Of course, there's no way of knowing before-hand, but ultimately, what you’re trying to do is simply give yourself the best possible chance that you can. Startups are, ultimately, a game of probability. And the better you try to improve your chances, the better a chance you will have.